Search Engine Optimisation

Enigma can now provide affordable SEO Consultancy to your company. We have been working as a Search Engine Optimisation (SEO) Consultants as a background activity for our clients for more than ten years now  both for small and larger organisations.

Your company website is your voice to the world, it is important your voice is heard. A word to the wise, though. before engaging with any SEO outlet, please think of the following, and be fooled by people claiming or offering:

Guaranteed Rankings
Many SEO scams center around some sort of guaranteed rankings. Claims like “Guaranteed #1 ranking on Google”, “Guaranteed first page ranking on Google”, “Guaranteed #1 ranking on all search engine” are simply impossible to substantiate (when referencing organic results).

If you read articles from Google, you’ll see a multiple references to the idea that "No one can guarantee a #1 ranking on Google". Google goes on to say “Beware of SEOs that claim to guarantee rankings”. Since you’ve heard it directly from Google, you should make sure to avoid any company that offers such a guarantee. We do not offer this guarantee. What we offer is an ongoing service that will make your site as good as it can be, rank as highly as it can and more tightly focus on your audience.

They know someone at Google, or have a special relationship with Google
False! Again, no SEO company has “special relationship” or access to a “priority submit” for Google. Any SEO firm that makes this claim is simply lying to you. We do not know anybody at Google. We do not have have a special relationship with Google – and nor would we want one, as that could cause complacency.

Offering free SEO trial services
SEO is tedious and very involved. The process required to achieve great results requires days of work, and no legitimate company is going to do this for free – and we most certainly class ourselves as legitimate! Additionally, if in return for the “free trial” they ask for your FTP username/password or ask access to your hosting account, just imagine what they could do. Avoid promises that sound too good to be true! We will never ask for that unless we are completely overhauling your site. Furthermore, we will always give you the option to implement solutions yourself to avoid this issue.

Submissions to thousands of search engines
Google, Yahoo, MSN/Bing, and AOL accounting for over 95% of the search market. Just focus your attention on the ones that matter. Google is the defacto standard. If you work on Google, you can rest a little more easily.

Undisclosed or secret SEO strategies
Let's be candid here, there is no silver bullet, no magic potion and no crystal ball. Any legitimate SEO company should be able to clearly articulate what they will do, or propose you do, to your site, as well as outline their link building strategy. Firms who reference “SEO trade

secrets” are likely planning to use black hat SEO techniques that will get you banned by all major search engines at some point. This is a road you do not want to go down as search engines can eliminate you from the search results if you do this.

Top Ranking within 48 hours
We’ve already discussed the concept of guaranteed top rankings. The only way to guarantee this would be with Pay Per Click (PPC). This is something we can help you with, but let us explicitly clear, this is not SEO.

The lowest priced SEO
As we mentioned, SEO is hard work and it takes a strategy, an extended period of time and patience to do correctly. You’re better off learning how to do it yourself, rather than paying some “SEO expert” who claims that he can do it for an absurdly low price. You get what you pay for!

We work with someone at Google, or are partners with Google
Google has no such partnerships in the SEO world. No Google employee would jeopardise their jobs by illegally associating with any such firms.

We know the Google Algorithm, we are Google Algorithm experts
The algorithms used by search engine are complex, and dynamic. They evolve with time and undergo 500 revisions per year. At best, people may know about certain aspects but knowing the important aspects of SEO should be a given if you’re in the SEO world.

Avoid SEO companies that take ownership of content
Anything you pay for, should belong to you. This is fact. There is no room for maneouvre on this. Make sure that any agreement you sign does not give ownership to the SEO agency you work with. This content can be held hostage, or even worse, be sold to a competitor.

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